True leadership only exists if people follow when they have the freedom not to. —Jim Collins


Helping people thrive so business can flourish…



Chapter 1: Good is the Enemy of Great
The first chapter of the book lays out the criteria that Collins and his research team used in selecting the companies that served as the basis of the meta-analysis that provided the findings set forth in the book. The most important factor in the selection process was a period of growth and sustained success that far outpaced the market or industry average. Based on the stated criteria, the companies that were selected for inclusion were Abbott, Fannie Mae, Circuit City, Gillette, Kimberly-Clark, Kroger, Nucor, Philip Morris, Pitney Bowes, Walgreens, and Wells Fargo.

Collins also offers a few of the most significant findings gleaned from the study. Of particular note are the many indications that factors such as CEO compensation, technology, mergers and acquisitions, and change management initiatives played relatively minor roles in fostering the Good to Great process. Instead, Collins found that successes in three main areas, which he terms disciplined people, disciplined thought, and disciplined action, were likely the most significant factors in determining a company’s ability to achieve greatness.

It looks like this:

Great Companies have the following in four stages:


Stage 1 Stage 2  Stage 3  Stage 4
Disciplined People Disciplined Thought  Disciplined Action Greatness to Last
Level 5 Leadership Confront the Brutal Facts Culture of Discipline Clock Building not Time Telling
First Who, Then What The Hedgehog Concept  The Flywheel Preserve the Core / Stimulate Progress



Good is Not Good Enough



What would this look like?


Being Great Delivers Superior Performance

At Inter-Woven, we deliver on our promises because our customers are first. Both external and internal; we exist to serve them and provide them exceedingly superior service and care. I am sure the same is true for you and your business.

Being Great Makes a Distinctive Impact

Collins talks about how great companies make great impact. What if…we can make such a unique contribution to the communities we touch and work in with such unadulterated excellence that if we ceased to exist; the benefit to the community would completely disappear and leave a hole that could not be easily filled by another other institution on the planet? That’s impact and that is what it means to be Great!


Being Great Achieves Lasting Endurance

We must believe we can deliver exceptional results over a long period of time, beyond any single leader, great idea, market cycle or well-funded program. When hit with setbacks, we bounce back stronger than before.



Four things:
1. Buy the book and read it
2. Reach out to us and let’s see how we can help you
3. Don’t settle for Good when you can have Great
4. Consider taking the assessment that is tied to our Performance Coaching System -- send an email to: [email protected] -- please include your first and last name