Being a leader today can be challenging; change seems to be the only constant, and the margin for error is almost non-existent because the cost of some mistakes is almost incalculable. It is in this pressure-cooker environment that you lead yourself and your team and your effectiveness as a leader are inextricably linked to your ability to lead; how are you doing as a leader? If you had a chance to improve, you’d probably take it because truly differentiating yourself from someone else could make a huge difference for you in your career.

While directing, informing and planning have a legitimate role in business situations, coaching is so much more. Coaching is collaboration, whereby emphasizing what you need and mitigating what you don’t; it is a mutual and interactive process, in which the coach assists the coachee in finding their own answers.


According to the International Coach Federation,  

“Coaching is an ongoing professional relationship that helps people produce extraordinary results in their lives, careers, businesses or organizations.


Through the process of coaching, clients deepen their learning, improve their performance, and enhance their quality of life. In each meeting, the client chooses the focus of conversation, while the coach listens and contributes observations and questions. This interaction creates clarity and moves the client into action. Coaching accelerates the client’s progress by providing 

greater focus and awareness of choice. Coaching concentrates on where clients are now and what they are willing to do to get where they want to be in the future.”

Truly effective coaching is a process of mutual discovery, which creates an environment that enables the meeting of business challenges, fosters innovation, and enhances overall development.


I-Woven has a five-part coaching process we follow:

1) Assess; 2) Condition; 3) Work; 4) Align; 5) Plan.

At I-Woven we specialize in developing leaders and believe coaching is one of the most effective ways to develop leaders. We coach leaders; from the C-suite to a first-time supervisor; if you are leader then we are interested in coming alongside and working with you and helping you become the leader you want to become.

John Wooden said, “A coach is someone who can give correction without causing resentment.” I believe everyone needs a coach and coaching is one of the most effective ways to develop leaders.

How to draw an owl (from Seth Godin…*

The problem with most business and leadership advice is that it's a little like this:

“The two circles aren't the point. Getting the two circles right is a good idea, but lots of people manage that part. No, the difficult part is learning to see what an owl looks like. Drawing an owl involves thousands of small decisions, each based on the answer to just one question, "what does the owl look like?" If you can't see it (in your mind, not with your eyes), you can't draw it.

There are hundreds of thousands of bullet points and rules of thumb about how to lead people, how to start and run a company, how to market, how to sell and how to do work that matters. Most of them involve drawing two circles.

Before any of these step by step approaches work, it helps a lot to learn to see. When someone does this job well, what does it look like? When you've created a relationship that works, what does it feel like?

Incubator programs and coaching work their best not when they teach people which circles to draw, but when they engage in interactive learning after you've gone ahead and drawn your circle. The iterative process of drawing and erasing and drawing some more is how we learn to see the world.”*

At I-Woven, coaching is an iterative and interactive process whereby everyone learns by trying new things and then shares results and then tries again and repeats the process.